he Rural Telecom Industry Meeting & Expo
(RTIME), the largest conference of the rural
telecom industry, is many things: a time of
celebration, a time of preparation and a time
of tradition. It’s also a time for rural providers
to come together and discuss investing in
Now in its fifth year, RTIME (the NTCA Annual Meeting)
is also a time to reflect on the direction of the industry.
After a year of uncertainty, the rural telecom industry is
ready to lay the groundwork to move rural communities
toward growth and economic development.
RTIME brings together approximately 2,000 individuals
who play a key role in advancing technology in rural areas,
and this year’s theme, “Mapping the Customer Experience,”
looks at how companies need to do more than provide
excellent customer service. Instead, they must examine
the whole customer experience and what this means for
their business. After all, without the customer, a business
RTIME 2018 takes pace in Austin, Texas, which, with
more than 100 shows per week, is known as the Live Music
Capital of the World®. Austin is also a city full of innovation
and technological advancements, providing the perfect
backdrop for RTIME.
Advances in technology challenge us to keep up with
the latest trends—the latest apps, the latest software, the
latest social media platforms. RTIME sessions are here to
help, with an in-depth look at cybersecurity, smart ag,
streaming video and telehealth. And RTIME’s focus on the
customer experience blends well with a city at the heart of
“RTIME is an opportunity for the industry to come
together to tackle the issues facing us and to strengthen
the argument of investing in rural broadband,” said NTCA
Chief Executive Officer Shirley Bloomfield, who will deliver
opening remarks on Monday, February 26.
Other notable RTIME keynote speakers include:
a FCC Commissioner Brendan Carr,
who shares his insight into current
and future broadband policy.
l bY YOLANdA AkINRIMISI
It’s Time for RTIME