What is the Culture of Good?
The Culture of Good teaches for-profit companies how to operate their business with the soul of a non-profit. After leading
non-profit work for over 20 years, I entered the business world
only to find most employees don’t see a connection between
their everyday work and a higher purpose. I also
found that most companies don’t know how to
properly engage their employees or care
enough to even try. The Culture of Good
inspires employees, ignites positive change
in the world and impacts a company’s bottom line. Because of that, it’s a win-win for
In your presentation, you posed the question,
“Does My Why = My What?” Can you explain
that idea in a nutshell?
All of us wake up every day knowing what we have to get
done for the day—that’s our checklist of tasks. Few of us know
why we are doing those things—that’s our higher purpose. Our
“why” gives us a sense of fulfillment because we see our impact
and know that it matters. Once our work has meaning, it profoundly impacts our level of productivity, engagement and
overall well-being. Every person wants to know that he or she is
making a positive difference, and the Culture of Good gives us
that sense of purpose, even while at work.
What is a first step toward developing that sense of purpose?
Encourage employees to bring their souls to work; give them
permission to care for their peers, customers and the world.
s co-founder of Culture of Good, Inc., Ryan McCarty works to inspire businesses to create altruistic
programs that make the world a better place. He met recently with NTCA members at the Telecom
Executive Forum to share his message of engaging the hearts of employees and empowering them
to make the changes they wish to see in their communities. We had the opportunity to talk with him
following the event to learn more about Ryan and his message.
Culture of Good
A Q&A With Ryan McCarty
Dennis McGarry is
Contact him at
d A YS Insights From NTCA’s Training & Development Team
But, if the primary mission of a company
Once a company discovers their specific cause, which aligns
their core competency with the passions of their employees
and customers, the leadership team can inspire all stakehold-
ers to do good. This helps employees have a stronger connec-
tion to their peers and customers in authentic ways and
drives the business to greater success while simul-
taneously doing good in the world.
is to maximize profits, how does that bal-
ance with altruism?
Profit is not evil. We all go into business to
What is the personal motivation for a leader to get started on
make money, but that doesn’t mean we
cannot also make a positive difference. If
anything, profits can be a great catalyst for
good and, in return, good can be a great cata-
lyst for profits. A culture of doing good becomes
a unique business differentiator. When a company is
run by people who care, it builds a culture that engages the
hearts of employees and unleashes results that ultimately fur-
ther the strategic intent of the business.
this type of effort?
I like to say that “the life I lead is the legacy I leave.” Our legacy
is what we’re building every day in every way. Leaders need to
ask themselves, “What do I want to be known for?” We realize
at some point—and there is always a moment we come to this
realization—that life is more than the stuff we accumulate, the
size of the business we build or the balance of our 401(k). Life
By Dennis McGarry
has meaning, it
our level of productivity,