To Offer or
In the early days of broadband,
it was an article of faith that adding a video service would help a provider pay for
upgrading its network and would increase take rates for internet access. Today,
neither of those assumptions appears to be borne out. Video services are unprofitable and video take rates are declining while broadband margins and take rates
remain strong. Still, the reports of video’s demise are greatly exaggerated. Most customers
want video, and most telcos offer video service if their networks are robust enough.
l BY MASHA ZAGER