COMINGS & GOINGS
Kim Shepherd assumed the role of chief
executive officer for SkyLine Telephone
Membership Corp. (West Jefferson, N.C.)
following the retirement of Jimmy Blevins.
Jim Meyers is the new general manager
(GM) of Gila River Telecommunications
Inc. (Chandler, Arizona).
Chester Caulder is the new GM of Fort
Mojave Telecommunications (Mohave
Mapcom Systems (Richmond, Va.)
named Collin Granger as its chief executive officer and president, taking over the
position from his father, John D. Granger.
Social Media No Longer.
It’s Just Mainstream Media Now.
NeW LiFe For oLD BraNDs
It was Cheez Balls that did it.
In June, Kraft Heinz used Planters’ Mr. Peanut character to promote a canister of Cheez Balls—popular in the 1980s and
’90s but discontinued 12 years ago—on eBay, and generated 1.5 billion impressions on social media. Ten days after the canister sold for more than $2,000, the company said it would bring Cheez Balls back to the market for a limited time.
Younger generations, expected to sneer at the brands their parents embraced, are instead warming to classic brands
like Cheez Balls, Dawn dishwashing liquid (which promotes international bird rescue—one of the socially conscious campaigns younger consumers embrace) and the beverage SunnyD, backed by a marketing campaign showcasing teenagers
with athletic and tech skills.
“Younger people want brands with a conscience—whether the companies take a stand on social issues like the environment
and the #Me Too movement, or use ingredients that are environmentally friendly,” wrote Janet Morrissey. l Source: nytimes.com
Second Thoughts on 32-Hour Work Week
Work smarter, not harder. That was the philosophy of Ryan Carson, founder
and chief executive officer of education company Treehouse. He promoted
a four-day, 32-hour work week for his employees, embracing the idea that
higher-quality work could be produced in less time.
That hasn’t worked out. Carson got rid of the 32-hour work week in
2016. “There was a lack of work … literally a lack of work ethic,” he told
GrowthLab founder Ramit Sethi. And the malaise extended to Carson himself. “It created this lack of work ethic in me that was fundamentally detrimental to the business and to our mission,” said Carson, who regularly puts
in 65 hours a week now. l Source: businessinsider.com
Forget “social media.”
Social platforms are the
“When a racist
tweet by Roseanne
Barr leads to the can-
cellation of her top-
rated show 24 hours
later, when You Tube tightens up its monetization
policy to howls of protest, when Snapchat pre-
pares to expand into India, when Vogue offers tips
on how to perfectly Instagram your wedding,
when Facebook ditches ‘trending news’ while
testing a ‘breaking news’
feature it’s time to recon-
sider the term ‘social
media,’” wrote Mary
Twitter, Facebook and
You Tube “are as powerful
and divisive and reliant on
versy as any 24-hour cable news network. ‘Social,’
with its connotations of community gatherings
involving ice cream or strawberries, has got noth-
ing to do with it.”
l Source: latimes.com