For Russell “Rusty” Moore, Big Bend Telecom’s general manager and chief operating officer, calling his Alpine, Texas, based company a “telephone” company does not adequately describe their business. Moore says service providers must embrace the role of being tech- nology companies, and Big Bend is working as fast as possible toward that goal. Big Bend Telecom is unique due to their west Texas location that borders Mexico and covers 18,000 square miles. Involvement with such things as the Homeland Security’s Smart Wall is not something that most providers will ever have to deal with, but the straw that stirs the drink
is broadband technology, which affects everyone.
Back Office Systems Must Allow You to Do More With Less
Like GRM Networks, Moore has seen the impact of USF funding cutbacks. Big Bend has endured a workforce
reduction, while growing into nine additional communities.
Moore says procedures once performed with a beating heart
are done now with their back office solutions. He credits the
Innovative Systems eLation™ OSS software with provisioning
tools that streamline network operations. The bridge between
provisioning and operations completes functions before the
tech gets to a customer’s premise.
Internet of Things Requires Wi-Fi Management
As the internet of things has creeped into rural America, Big
Bend has seen a need to manage the subscribers’ business
and home Wi-Fi networks. Wireless music systems, 4K TVs,
surveillance equipment and other smart home devices have
put service providers in a perfect position to provide managed
Wi-Fi as a service.
Moore says the cornerstone of their managed Wi-Fi service is
West Texas: The New Frontier
Innovative Systems’ ACS TR-069 solution. Because the service
can monitor and manage a customer’s Wi-Fi Network
remotely, he says they would not be able to provide this service
at a reasonable price point. Because this service integrates
with their billing system, CSRs can have an expanded role in sup-
porting customers without transferring the call to network operations.
According to Moore, the virtual desktop environment has a bright future in rural America. Offering virtual IT,
software and hardware services to rural businesses presents a new growth opportunity for independent
communications companies. Moore commends Innovative Systems for their willingness to work with them
on this virtualization endeavor. He advises service providers to express their company vision and direction to
their vendor partners. This open dialog should be viewed as a way improve the vendor’s product and benefit
customers system wide.
“If you’re going to
as a technology
company, you have
to embrace it with
systems that leverage
technology to run
your own business,
like the eLation™